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PERFORMANCE AND SEARCH ENGINE MARKETING

Bridge the gap between SEO and paid search

SEO data and ads data in a single, user-friendly dashboard. Compare keyword results and insights to make the most of your data. Imagine how much time you’d save. How many lightbulb moments you’d have. How much budget you’d save. Finally, the best path to informed decision-making is here.

Person typing on a laptop looking at the SEO overview in Siteimprove platform.

A revolutionary, real-time solution

With a holistic view of SEO and ads data unified, you can identify trends across organic and paid channels and make adjustments on the fly. Without the silos that traditionally separate the two streams of data, get ready to unleash a cohesive strategy that enhances visibility, drives traffic, and drives conversions.

Benefits and key features

Dashboard

Simplified data management

The dashboard aggregates SEO and paid search data from multiple sources into one unified view, eliminating the need for you to toggle between different platforms. This centralization streamlines data management, reduces manual effort, and minimizes the risk of data silos.

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AI-powered actionable Insights

Advanced AI technologies analyze combined data to identify keyword synergies and underperforming areas. Actionable insights surface high-potential opportunities, so you can dynamically adjust your strategies to align with market trends and consumer behavior.

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Comprehensive data visualization

The dashboard’s user-friendly interface presents complex data in an easily digestible format. You can identify critical trends, optimize campaigns, and make data-driven decisions to drive superior marketing results with a glance and a few keystrokes.

Most common use cases

Maximize ROI

By analyzing both SEO and paid search keywords, you can zero in on their overlaps and gaps. From there, optimize your keyword strategy and ad spend across channels to capitalize on high-value keywords without wasting resources on duplicative efforts.

Improve campaign effectiveness

Because your dashboard highlights underperforming areas within both organic and paid search campaigns, you can diagnose issues quickly and adjust tactics. Presto, your campaigns will perform better.

Optimize marketing spend

With a unified view of performance metrics, you can allocate budgets more effectively, reducing budget where it doesn’t make sense and redirecting it toward what does. By shifting spend depending on the circumstances, you’ll ensure that every dollar counts and every campaign delivers conversions.

Get ahead of the competition

Analyze your online presence against your competitors, including those that are emerging threats. Visitor traffic comparison and monitored keyword rankings add up to powerful insights into market dynamics and competitor strategies. Adjust your campaigns to respond to competitor movements.